Ford Dynamic Shuttle Service Moves from Experiment to Pilot, Providing Point-to-Point Shuttle Rides for Employees

IMG_6621Ford employees are being offered on-demand ride sharing around its Dearborn, Michigan campus, applying insights from the initial phase of experimentation and consumer research.

The “Go Ride” Ford Transit shuttles are customized and have personal space for passengers, USB charging capability and complimentary WiFi.


Ford hopes to help diminish traffic congestion while making public transit more convenient and accessible.

Ford has done their share of research.  They have been applying customer insights from different-sized cities around the world, developing software to map the quickest routes.

The Dynamic Shuttle, a Ford Smart Mobility experiment announced in January supports the company’s broader effort to change the way the world moves.  Ford Smart Mobility is the company’s plan to take connectivity, mobility, autonomous vehicles, the customer experience, and data and analytics to the next level.

“Dynamic Shuttle is a major step forward on Ford’s mobility journey, which is designed to lead the company to develop truly innovative and disruptive ideas for diminishing traffic congestion and making pubic transit more convenient and accessible,” said Ken Washington, vice president, Ford Research and Advanced Engineering.

Next quarter, the Ford Shuttle service will offer a mobile-friendly web portal and smartphone application.  The convenience of Ford’s Dynamic Shuttle will allow people to summon point-to-point rides on demand. Once a mobile based request ride is made, the Ford developed software-including the algorithm that drives the platform’s technical capabilities- immediately determines the shuttle best suited to address the request without extending the travel time of riders already aboard. It then sends the rider an offer detailing proposed pick-up time and maximum duration of the trip, which the requester can accept or decline.  If accepted, the request is dispatched to the shuttle driver’s navigation interface, along with the most efficient route to complete the requests of all riders in the timeliest manner.

“With all pieces working together, Dynamic Shuttle delivers a unique experience for the customer and offers a new alternative in convenient commuting,” said Thomas Miller, mobility experiment lead on the Dynamic Shuttle in Dearborn.

See the Dynamic Shuttle in action:

About Ford Motor Company:

Ford Motor Company, a global automotive industry leader based in Dearborn, Michigan, manufactures or distributes automobiles across six continents.  With about 197,000 employees and 67 plants worldwide, the company’s automotive brands include Ford and Lincoln.  The company provides financial services through Ford Motor Credit Company.  For more info regarding Ford and its products worldwide please visit


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